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The franchise began on Apwith Mobile Suit Gundam, a TV series that defined the " real robot" mecha anime genre by featuring giant robots called mobile suits (including the original titular mecha) in a militaristic setting. The popularity of the series and its merchandise spawned a franchise that includes 50 TV series, films and OVAs as well as manga, novels and video games, along with a whole industry of plastic model kits known as Gunpla which makes up 90 percent of the Japanese character plastic-model market. Īcademics in Japan have viewed the series as inspiration in 2008, the virtual Gundam Academy was planned as the first academic institution based on an animated TV series.


Īs of March 2020, the franchise is fully owned by Bandai Namco Holdings through subsidiaries Sotsu and Sunrise. The Gundam franchise had grossed over $5 billion in retail sales by 2000. Mobile Suit Gundam was developed by animator Yoshiyuki Tomino and a changing group of Sunrise creators with the collective pseudonym of Hajime Yatate.īy 2014, annual revenue of the Gundam franchise reached ¥80 billion per year, ¥18.4 billion of which was retail sales of toys and hobby items. The series was originally entitled Freedom Fighter Gunboy (or Gunboy) for the robot's gun, with teen boys the primary target demographic. Early production had a number of references to freedom: the White Base was originally "Freedom's Fortress", the Core Fighter was the "Freedom Wing" and the Gunperry was the "Freedom Cruiser". The Yatate team combined the English word "gun" with the last syllable of the word "freedom" to form the portmanteau Gundom. Tomino changed it to Gundam, suggesting a unit wielding a gun powerful enough to hold back enemies like a hydroelectric dam holding back water.
